ERIC
Eric takes care of people, it’s who he is. Whether it’s his lovely family, his SF Moto team, or the community of people who walk into the shop, he’s helping out.
Eric was introduced to two wheels when he was in a punk rock band back in the day. One of the bandmates had a Vespa and let him ride it. That ride changed everything. “The feeling of freedom to just explore and head off in any direction” was the feeling that stuck with Eric. At 15 he bought his own Yamaha QT50.
Exploring was what drew him to riding and exploring is what he did. He rode solo through Europe on a Vespa scooter. “I remember being on the Autobahn in Germany. I was going 70 miles per hour and feeling good about it. I checked my mirrors often and everything was clear. A moment later this Mercedes blew past at 200 miles per hour. Within 5 seconds the car was gone past the horizon. That was a wake up call. If I moved just a bit over it would have been a disaster.” A more chill memory he recalled was in Italy. “Riding down the coastal roads in the Italian Riviera was incredible. I would visit small towns by the ocean side and inland along the route.”
OCCUPATION Owner
YEARS RIDING 40 years
BIKES KTM 350EXC, Yamaha XT225, Honda CR250, various vintage vespas
JASON
Jason has been around bikes for as long as he can remember. By the age of 2, his father started taking him on motorcycle rides and by 7 he had his very own bike, a 1974 Honda Trail 70. Dirt trails, open fields, and street pavement became his 2-wheeled playground with his father right there beside him. Jason looks up to his father. “I ride because my dad does.”
OCCUPATION Porter at SF Moto
QUOTE “Have fun don’t die”
YEARS RIDING 43 years
BIKES Yamaha VStar, Harley Street, Honda Shadow
MARIE
Marie is from Sweden and originally came to America as an au pair. She's our parts person in the motorcycle business. For a few years she was involved with the racing organization AFM and was a motorcycle racing team crew chief for her longtime friend Cliff Farrar, aka Chocolate Thunder.
The bike under her management was a 2-stoke, Yamaha TZ-R 250 and she would personally rejet the carbs between practice sessions. In 2004, her team won the championship in their class. She decided to get her own bike in 1998, a Moto Guzzi V50 III. Soon after, she hit the track with this bike at Laguna Seca. In 1999 she got a Yamaha R6, first of 3.
Why an R6? “It didn’t need a valve adjustment until 26,000 miles. With Kawi, Honda, Suzuki, it was half that.” Although, she chose the Yamaha for practical reasons she fell in love with the R6. She took that bike to almost every track in California. In 2008 and in 2016 she bought a new R6 each year. Basically, buying an R6 every 8 years or so.
OCCUPATION Shipping and Receiving Manager
YEARS RIDING 25 years
BIKES 1989 V5 III Moto Guzzi, 1999 Yamaha R6, 2008 Yamaha R6, 2016 Yamaha R6
NANCY
Nancy is a wonderful person. I overheard her say “I love helping people above everything else.” We are lucky to have her on the team.
Nancy was originally introduced to motorcycles through her father. “He always had at least four motorcycles in the garage, they didn’t all run but they were there.” He used to get her in trouble at grammar school. “He would blast through the school yard when he’d pick me up and drop me off.”
In 1999 her father passed away. “I felt a huge responsibility to take his place.” Soon after she went to school for auto-mechanics. Her father has had a huge impact on her life.
In 2007 she bought a dirt bike & since became a very skilled off-road motorcyclist. “Every weekend I would go to Cow Mountain with friends. Andrew, a supermoto racer & Jon a professional rally car driver pushed me to gain skills. They were way more skilled than myself. We all knew I had no business riding those black diamond trails. It was grueling! I was crashing all over the place, kick starting my bike, pushing through exhaustion, & cursing my friends. It was so much fun! Her friends pushed her to become a better rider & she liked the challenge.
OCCUPATION Sales Manager
QUOTE “In the dirt, if you’re not crashing you’re not riding hard enough.”
YEARS RIDING 16 years
BIKES Kawasaki KLX250SF, Kawasaki KX100, Honda CRF150F
RAJU
Raju is one of many in his family who ride. Since he can remember his father, grandparents and brothers lived on two wheels. He learned to ride at 16 and by the time he was 23, he traded his 1993 Acura Integra GSR for his first bike, which was a powerful Yamaha R1. This was just the first of many bikes that he has owned. At the age of 25, he moved to Las Vegas and got his first job at a motorcycle dealership. He then expanded his collection of motorcycles and his passion for riding.
He enjoys all styles of riding including sport, cruising, and off-road. “I feel free when I ride my motorcycle”, says Raju when talking about why he enjoys riding. Owning and riding motorcycles is more than just a sport for him, it’s a lifetime hobby.
OCCUPATION Service Advisor
QUOTE “Yeee”
YEARS RIDING 24 years
BIKES KTM Duke 390 & Honda Grom
RAYMOND
Before I can remember’ is not just a figure of speech for Raymond. “I saw a photo of myself on a motorcycle and I can’t remember that moment, I was so young.”
He’s literally been on motorcycles ‘before he can remember.’ Originally, he rode on the tank of his father’s Norton. At the age of 10, Raymond owned his own two stroke Kawasaki 90 G3. “My father took me to a guy; a garage mechanic. This guy's garage was full of parts and bikes. Within the piles of metal was my Kawasaki 90 G3. I had no idea we were there to pick out my very first bike.” There have been many miles between that memory and now. Even so, motorcycling is still a huge part of Raymond’s life.
OCCUPATION Sales Manager
QUOTE “Live in the Moment”
YEARS RIDING 44 years
BIKES BMW R1150RT
TERESA
Teresa has always had an infinity for motorcycles even when she was little. “There was this old guy at the end of my street who had a Honda Gold Wing. I would talk to him while he was polishing his bike & wanted so badly to ride with him but my parents said “no.”’ Eventually, they said "yes" due to Teresa’s persistence. “It must have been the most mild mannered ride ever.”
Her move to the motorcycle industry is a story in itself. Randomly, she decided to walk into the shop to look around. “3 people greeted me every couple of steps. Then one asked “do you want a job?” They didn’t know me from jack.” Shortly after there was a spot interview and she was officially offered the job within minutes. She’s been in the industry for 20 years.
One particular dirt bike trip really resonates with Teresa. “The sun filtered through redwoods. It was dusty and hot. The guys and I were messing around hitting each other’s kill switches and criss crossing through rivers. I was in a flow. It was hard challenging riding but when we came up to the outlook to catch our breath I could see a waterfall and at the base a swimming hole. It was good times. Not thinking too much and just riding.”
OCCUPATION Business Manager
YEARS RIDING 31 years
BIKES Honda CRF250X, Honda CRF150F, Kawasaki KLX110, Honda PCS150
TERRENCE
Terrence started riding young. He told me, “one of my first memories was my dad doing a wheelie down the street.” Motorcycling was a father-son thing and its since become a big part of Terrence’s everyday life.
Grinding Stone Motocross track in Arizona is a dirt park built on a dry riverbed. Valleys and hills replace the old river wash for bikers to play. Terrence took his 2005 Honda CRF250R to the dirt and had an incredible time. This was one of the Honda CRF250R last rides because soon after it blew a cylinder. Not a bad way to go.
OCCUPATION Technician
QUOTE “When in doubt, throttle out.”
YEARS RIDING 18 years
BIKES Honda Africa Twin, Honda CRF250X, Kawasaki Versys 650
TONY
Tony is a facilitator. He facilitates the sale & repair of motorcycles, parts, accessories, & apparel. Tony had been happily married for 19 years with 2 kids, Ruby and Ryder and “yes, they both ride.” For Tony, “nothings better then getting on my Z125 and riding around with my daughter.”
A bright red GPZ 550 Kawasaki was the first bike to catch Tony's attention at 7 years old. Soon after, he borrowed his neighbors Honda CR80 two stoke. “I’d never ridden a bike before but I just figured it out.”
He took a Sheet-iron 300 Dual-sport for a trip. "I’ll never forget that ride.” In the middle of May, Tony rode 2 full days with “the boss” and 500 other motorcyclist. May was scorching so his gear consisted of a light jersey and chest protector.
On the ride they hit rain, hail, and finally it started snowing. They stopped in Potter Valley, "one of those small towns with a liquor store & gas station." Eric put on a garbage bag & they kept going. As dirt got kicked up on the trails, Tony couldn’t tell if what was hitting him was rocks, rain, hail, or just pieces of Eric’s garbage bag. They survived and got to enjoy a beer and some Mexican food in Fort Bragg.
OCCUPATION General Manager
QUOTE “I guess you know more about it then I do”
YEARS RIDING 45 years
BIKES Vespa P200, Yamaha DT200R, Yamaha WR450, Honda CRF100L Africa Twin, Kawasaki Z125
