AUSTIN

AUSTIN

Austin shared “I was going down a bad path in high school, doing some stupid shit, and motorcycles shed positive light in my world. In short, motorcycles saved my life.”

OCCUPATION Tech Mechanic
QUOTE "That's not good."
YEARS RIDING 9 Years
BIKES Yamaha Super Tenere, Suzuki SV650, Honda XR50

BOBBY

BOBBY

Bobby has always felt an affinity for two wheels ever since he got on a BMX bike at 6 years old. “Something about motion on two wheels really stuck with me. I thought to myself ‘I want to keep doing this forever.’”

Bobby learned to ride in the dirt, became a sport bike guy, and then moved back to the dirt. He’s super proud to say he went “back to motorcycling like when he was a kid but better.”

Bobby shared an incredible unique motorcycle experience. Bobby rode to the desert with a group of dirt bikers and when they hit the edge of Black Rock Desert Playa he described “our headlights shined into the openness of dusk. The light extended into the flatness of the playa without anything to illuminate. In that vastness you feel like a speck of light, with dust trailing behind as you. The only level indicator was the twilight light and the mountains in the far distance that seem to never move closer no matter how fast you were going.”

OCCUPATION Technician
QUOTE “God Dammit”
YEARS RIDING 42 years
BIKES Husqvarna FE350, Honda XR100

CHANA

CHANA

Initially, Chana became interested in riding to spend time with his older brother. When asked why he rides he responded “True freedom.”

OCCUPATION Sales Associate
QUOTE “It’s NOT a CBR.”
YEARS RIDING 8 years
BIKES Honda RC51

DANIEL

DANIEL

Daniel is a man of few words. He is to the point, in a good way.

Currently, he rides a BMW R1200GS for commuting and a DRZ400 for fun. Most memorable time on a bike was “Baja 1000, those who know it will understand what I’m talking about"

OCCUPATION Technician
YEARS RIDING 40 years
BIKES BMW R1200GS, DR400

ERIC

ERIC

Eric takes care of people, it’s who he is. Whether it’s his lovely family, his SF Moto team, or the community of people who walk into the shop, he’s helping out.

Eric was introduced to two wheels when he was in a punk rock band back in the day. One of the bandmates had a Vespa and let him ride it. That ride changed everything. “The feeling of freedom to just explore and head off in any direction” was the feeling that stuck with Eric. At 15 he bought his own Yamaha QT50.

Exploring was what drew him to riding and exploring is what he did. He rode solo through Europe on a Vespa scooter. “I remember being on the Autobahn in Germany. I was going 70 miles per hour and feeling good about it. I checked my mirrors often and everything was clear. A moment later this Mercedes blew past at 200 miles per hour. Within 5 seconds the car was gone past the horizon. That was a wake up call. If I moved just a bit over it would have been a disaster.” A more chill memory he recalled was in Italy. “Riding down the coastal roads in the Italian Riviera was incredible. I would visit small towns by the ocean side and inland along the route.”

OCCUPATION Owner
YEARS RIDING 40 years
BIKES KTM 350EXC, Yamaha XT225, Honda CR250, various vintage vespas

FRANK

FRANK

Frank is a professional drummer, a lover of harmony, and has an inner peace that has changed his life. The first time he saw a motorcycle was in grade school, a Harley Davidson to be exact. After that moment, he would fantasize about riding motorcycles. “I imagined riding would feel like comfortably and effortlessly moving through space. And as it turns out, it often does for me.” When he was older he picked up a job at a gas station sign-making factory to get enough money to buy his first bike; a Ducati. He loved that bike and 45 years later he still loves to ride. "It's been a great ride, and it's all good, but the best is yet to come!"

OCCUPATION Motorcycle Sales
QUOTE “Just do the work”
YEARS RIDING 45 years
BIKES BMW-R 1200R

JASON

JASON

Jason has been around bikes for as long as he can remember. By the age of 2, his father started taking him on motorcycle rides and by 7 he had his very own bike, a 1974 Honda Trail 70. Dirt trails, open fields, and street pavement became his 2-wheeled playground with his father right there beside him. Jason looks up to his father. “I ride because my dad does.”

OCCUPATION Porter at SF Moto
QUOTE “Have fun don’t die”
YEARS RIDING 43 years
BIKES Yamaha VStar, Harley Street, Honda Shadow

JOSHUA

JOSHUA

At 8 years old, Joshua was asked by his father “do you want an ATV or a motorcycle?” Of course, he went with four wheels and got his first wheels; a Tyrex 80 Honda. It wasn’t long until he wanted to join all his cousins on the dirt and his father got him a 110cc dirt bike. He and his cousins would rip on the Diablo MX supercross track, a desert playground, in Brentwood. Joshua took a break from two wheels and started learning way more about cars until one day he remembered, “motorcycles are really fun.” Joshua had great skill in the car, competing in the Formula Drift competition in Sonoma transitioning to a bike was easy. His first bike was the Yamaha VStar 250.

OCCUPATION Service Writer
QUOTE “How much does one of those retail for?”
YEARS RIDING 1 year
BIKES Kawasaki Z400, Yamaha YZ250, Yamaha YZ125, Kawasaki KX250

MARIE

MARIE

Marie is from Sweden and originally came to America as an au pair. She's our parts person in the motorcycle business. For a few years she was involved with the racing organization AFM and was a motorcycle racing team crew chief for her longtime friend Cliff Farrar, aka Chocolate Thunder.

The bike under her management was a 2-stoke, Yamaha TZ-R 250 and she would personally rejet the carbs between practice sessions. In 2004, her team won the championship in their class. She decided to get her own bike in 1998, a Moto Guzzi V50 III. Soon after, she hit the track with this bike at Laguna Seca. In 1999 she got a Yamaha R6, first of 3.

Why an R6? “It didn’t need a valve adjustment until 26,000 miles. With Kawi, Honda, Suzuki, it was half that.” Although, she chose the Yamaha for practical reasons she fell in love with the R6. She took that bike to almost every track in California. In 2008 and in 2016 she bought a new R6 each year. Basically, buying an R6 every 8 years or so.

OCCUPATION Shipping and Receiving Manager
YEARS RIDING 25 years
BIKES 1989 V5 III Moto Guzzi, 1999 Yamaha R6, 2008 Yamaha R6, 2016 Yamaha R6

MIKE

MIKE

“Riding is the closest thing to flying and it's not excessively expensive. Nothing can replicate the feeling you have on a bike. I'm obsessed.” Mike recounted the time he bought his 1980 Suzuki GS 1000. “The only experience I had was riding a Moped. The guy asked me if I had a license. I replied ‘yah’. The thing only had 800 miles on it and he sold it to me for $200 and a case of beer!”

OCCUPATION Porter Detailer
QUOTE "Crankin hogs or petting dog and I don’t see no dog"
YEARS RIDING 7 years
BIKES Suzuki VStrom 1000

NANCY

NANCY

Nancy is a wonderful person. I overheard her say “I love helping people above everything else.” We are lucky to have her on the team.

Nancy was originally introduced to motorcycles through her father. “He always had at least four motorcycles in the garage, they didn’t all run but they were there.” He used to get her in trouble at grammar school. “He would blast through the school yard when he’d pick me up and drop me off.”

In 1999 her father passed away. “I felt a huge responsibility to take his place.” Soon after she went to school for auto-mechanics. Her father has had a huge impact on her life.

In 2007 she bought a dirt bike & since became a very skilled off-road motorcyclist. “Every weekend I would go to Cow Mountain with friends. Andrew, a supermoto racer & Jon a professional rally car driver pushed me to gain skills. They were way more skilled than myself. We all knew I had no business riding those black diamond trails. It was grueling! I was crashing all over the place, kick starting my bike, pushing through exhaustion, & cursing my friends. It was so much fun! Her friends pushed her to become a better rider & she liked the challenge.

OCCUPATION Sales Manager
QUOTE “In the dirt, if you’re not crashing you’re not riding hard enough.”
YEARS RIDING 16 years
BIKES Kawasaki KLX250SF, Kawasaki KX100, Honda CRF150F

NATHAN

NATHAN

Nathan rides for “dopamine and stress relief.” Dopamine is basically our bodies natural happiness boosters and who wouldn’t be happy on his modded out ZX6R. The two wheeled lifestyle always appealed to Nathan, he even preferred playing with toy bikes over cars. He has since become an avid wheelie machine street rider taking over the unruly Bay Area roads.

OCCUPATION Sales Associate
YEARS RIDING 4 years
BIKES Kawasaki ZX-6R

RAJU

RAJU

Raju is one of many in his family who ride. Since he can remember his father, grandparents and brothers lived on two wheels. He learned to ride at 16 and by the time he was 23, he traded his 1993 Acura Integra GSR for his first bike, which was a powerful Yamaha R1. This was just the first of many bikes that he has owned. At the age of 25, he moved to Las Vegas and got his first job at a motorcycle dealership. He then expanded his collection of motorcycles and his passion for riding.

He enjoys all styles of riding including sport, cruising, and off-road. “I feel free when I ride my motorcycle”, says Raju when talking about why he enjoys riding. Owning and riding motorcycles is more than just a sport for him, it’s a lifetime hobby.

OCCUPATION Service Advisor
QUOTE “Yeee”
YEARS RIDING 24 years
BIKES KTM Duke 390 & Honda Grom

RAYMOND

RAYMOND

Before I can remember’ is not just a figure of speech for Raymond. “I saw a photo of myself on a motorcycle and I can’t remember that moment, I was so young.”

He’s literally been on motorcycles ‘before he can remember.’ Originally, he rode on the tank of his father’s Norton. At the age of 10, Raymond owned his own two stroke Kawasaki 90 G3. “My father took me to a guy; a garage mechanic. This guy's garage was full of parts and bikes. Within the piles of metal was my Kawasaki 90 G3. I had no idea we were there to pick out my very first bike.” There have been many miles between that memory and now. Even so, motorcycling is still a huge part of Raymond’s life.

OCCUPATION Sales Manager
QUOTE “Live in the Moment”
YEARS RIDING 44 years
BIKES BMW R1150RT

TERESA

TERESA

Teresa has always had an infinity for motorcycles even when she was little. “There was this old guy at the end of my street who had a Honda Gold Wing. I would talk to him while he was polishing his bike & wanted so badly to ride with him but my parents said “no.”’ Eventually, they said "yes" due to Teresa’s persistence. “It must have been the most mild mannered ride ever.”

Her move to the motorcycle industry is a story in itself. Randomly, she decided to walk into the shop to look around. “3 people greeted me every couple of steps. Then one asked “do you want a job?” They didn’t know me from jack.” Shortly after there was a spot interview and she was officially offered the job within minutes. She’s been in the industry for 20 years.

One particular dirt bike trip really resonates with Teresa. “The sun filtered through redwoods. It was dusty and hot. The guys and I were messing around hitting each other’s kill switches and criss crossing through rivers. I was in a flow. It was hard challenging riding but when we came up to the outlook to catch our breath I could see a waterfall and at the base a swimming hole. It was good times. Not thinking too much and just riding.”

OCCUPATION Business Manager
YEARS RIDING 31 years
BIKES Honda CRF250X, Honda CRF150F, Kawasaki KLX110, Honda PCS150

TERRENCE

TERRENCE

Terrence started riding young. He told me, “one of my first memories was my dad doing a wheelie down the street.” Motorcycling was a father-son thing and its since become a big part of Terrence’s everyday life.

Grinding Stone Motocross track in Arizona is a dirt park built on a dry riverbed. Valleys and hills replace the old river wash for bikers to play. Terrence took his 2005 Honda CRF250R to the dirt and had an incredible time. This was one of the Honda CRF250R last rides because soon after it blew a cylinder. Not a bad way to go.

OCCUPATION Technician
QUOTE “When in doubt, throttle out.”
YEARS RIDING 18 years
BIKES Honda Africa Twin, Honda CRF250X, Kawasaki Versys 650

TOM

TOM

“Honestly, I didn’t know motorcycling was available for everyone. It wasn’t until 3 years ago when my boss showed up on his motorcycle that I got the idea to get one myself. Riding made life so much easier. When I’m riding I’m always pushing myself to improve. You’ve got to push yourself because you won’t know your limits until you reach them. Plus, I learn best under pressure.”

OCCUPATION Service Writer
QUOTE "Hey Raju, can I ask you something?"
YEARS RIDING 3 Years
BIKES Honda CBR 1000RR

TONY

TONY

Tony is a facilitator. He facilitates the sale & repair of motorcycles, parts, accessories, & apparel. Tony had been happily married for 19 years with 2 kids, Ruby and Ryder and “yes, they both ride.” For Tony, “nothings better then getting on my Z125 and riding around with my daughter.”

A bright red GPZ 550 Kawasaki was the first bike to catch Tony's attention at 7 years old. Soon after, he borrowed his neighbors Honda CR80 two stoke. “I’d never ridden a bike before but I just figured it out.”

He took a Sheet-iron 300 Dual-sport for a trip. "I’ll never forget that ride.” In the middle of May, Tony rode 2 full days with “the boss” and 500 other motorcyclist. May was scorching so his gear consisted of a light jersey and chest protector.

On the ride they hit rain, hail, and finally it started snowing. They stopped in Potter Valley, "one of those small towns with a liquor store & gas station." Eric put on a garbage bag & they kept going. As dirt got kicked up on the trails, Tony couldn’t tell if what was hitting him was rocks, rain, hail, or just pieces of Eric’s garbage bag. They survived and got to enjoy a beer and some Mexican food in Fort Bragg.

OCCUPATION General Manager
QUOTE “I guess you know more about it then I do”
YEARS RIDING 45 years
BIKES Vespa P200, Yamaha DT200R, Yamaha WR450, Honda CRF100L Africa Twin, Kawasaki Z125